petrogurcak

Writes and optimizes all website copy — homepage (9 key elements), About Us, landing pages, sales pages, and blog strategy. Covers Blueprint 5-question framework, Triada persuasion, PROTTO steps 4-6, hero images, formatting, and psychological triggers. Use when creating or auditing any website pa...

Implements spec-driven development with a 5-stage workflow (proposal, alignment, implementation, archive, spec update) that separates specifications from code. Use when building complex features requiring multiple steps, stakeholder alignment, or explicit scope boundaries, or when user says "open...

Creates the 4-file structure (prd.json, prompt.md, progress.txt, ralph.sh) for autonomous AI coding loops that implement tasks unattended. Use when user has multiple small implementation stories with clear acceptance criteria and wants code to ship overnight or in the background. NOT for explorat...

Designs pricing pages, price tables, and price increase communication using Dima Melnik methodology with 18 price offer design tactics and 10 price increase tactics. Use when creating or optimizing pricing pages, structuring SaaS/subscription tiers, planning price increases for existing customers...

Defines and optimizes Unique Value Propositions through a 4-phase framework (Position, Formulate, Test, Implement) based on proven methodologies and case studies like Groove (+104% conversion). Use when creating a new website/landing page needing a core value proposition, homepage has low convers...

Activates virtual AI team personas (marketing, growth, copywriting, SEO, UX, security, product) to review a plan from cross-functional perspectives and provide actionable suggestions. Use after brainstorming or planning is complete, before implementation begins, when you want diverse domain persp...

Runs interactive expert review sessions where a senior UX composite persona (Nielsen, Krug, Kahneman, Cialdini, Ilincev) challenges decisions, provides direct critique with data-backed reasoning, and brainstorms alternatives section-by-section. Use when creating a new website/landing page and nee...

Diagnoses UX issues and provides concrete, code-ready solutions based on 213 real case studies, covering forms, e-commerce, design, mobile, A/B testing, performance, accessibility, admin dashboards, data tables, CRUD operations, navigation, persuasion patterns, and micro-interactions. Use when fo...

Adds modular workflow optimizations to existing projects including mistakes tracking, verification checklists, context pruning, code quality hooks, pattern learning, checkpoints, build error resolver, project summaries, and enforcement hooks. Use when user says "optimize workflow", "add mistakes ...

Creates CLAUDE.md and .claude/ directory with development principles (TDD, Git safety, verification, checkpoints), session context files, and MCP server configuration. Supports Generic, Nette, Flutter, and Frontend variants. Use when user says "setup this project", "initialize project", or when s...

Docs-first development workflow for Python + FastAPI + Pydantic v2 projects with async APIs, dependency injection, and SQLAlchemy. Fetches current documentation via MCP before any implementation. Use when building or modifying FastAPI backends, API endpoints, Pydantic models, or database operatio...

Reference guide for logo design covering principles, color/shape/typography psychology, Paul Rand's 7-step test, professional 8-step process, and AI-assisted workflows. Use when creating a new logo, briefing a designer, evaluating existing logos, rebranding, or building brand identity from scratc...

Guides you through creating a complete Brand Voice document — personality, voice attributes, tone adaptation, style rules, and terminology management. Use when defining a new brand voice, auditing existing voice for consistency, or documenting voice guidelines for AI/copywriters/team. Trigger phr...

Detects content type and routes to the right specialized copywriting skill (instagram-content, web-copy, product-copy, newsletter, storytelling). Use when the user asks for copy but it is unclear which specialist to use, or for multi-channel campaigns spanning several formats. Trigger phrases - "...

Creates viral Instagram Reels, Stories, and posts using the Hook-Substance-Payoff framework, with technical recording settings, engagement tactics, caption copywriting, and hashtag strategy. Use when scripting short-form video, writing IG captions, or developing Instagram content strategy. Trigge...

Writes high-converting emails — newsletters, promo campaigns, onboarding sequences, cold outreach — using a 9-step email anatomy framework with subject line techniques, personalization, PROTTO methodology, and psychological triggers. Use when creating any email that needs to drive opens, clicks, ...

Creates high-converting e-commerce product descriptions using a 7-step framework — product classification (Type A technical vs Type B experiential), competitive research, page structure with 11 sections, SEO elements, and quality controls. Use when writing or optimizing product pages for e-shops,...

Use when writing story-driven landing pages, pitch decks, brand messaging, case studies, founder stories, About pages, sales emails, presentations, or any content that needs narrative structure. Use when user asks to make copy more compelling, engaging, or persuasive through storytelling. Trigger...

Executes implementation plans by spawning parallel teammates in tmux split panes, each owning a module, with a persistent review teammate for quality gates. Use when you have a plan with 3+ independent modules touching different files and want parallel execution. Trigger phrases - "execute plan i...

Creates executable demo documents that prove a feature works with reproducible steps, using showboat and rodney for browser automation. Use after verification passes and the feature has visible UI, API, or CLI output worth demonstrating. Trigger phrases - "create demo", "prove it works", "udelej ...