skills

# Motion Creative Skills

Creative advertising skills for agents — built by [Motion](https://www.motionapp.com).

## Skills Included

| Skill | Description |
|-------|-------------|
| **hooks-generator** | Brainstorm psychologically compelling ad hooks that create instant audience recognition |
| **ad-concept-generator** | Develop hooks into strategic ad concepts for paid social |
| **ugc-scriptwriter** | Draft authentic UGC-style scripts for creator content |

## Installation

### Option 1: npx skills (Recommended)

```bash
npx skills add motion-creative/skills
```

### Option 2: Claude Code Plugin

```bash
/plugin marketplace add motion-creative/skills
/plugin install skills
```

## Usage

Once installed, skills activate automatically. Try:

- **Hooks:** "Help me brainstorm hooks for my fitness app"
- **Concepts:** "Develop this hook into an ad concept: 'You've reread that same paragraph 4 times'"
- **Scripts:** "Write a UGC script for noise-canceling headphones"

### Workflow

The skills chain together:

```
hooks-generator → ad-concept-generator → ugc-scriptwriter
    (hooks)           (concepts)           (scripts)
```

## Features

Each skill includes:

- **Quick Start** — Get output immediately with minimal input
- **Full Discovery** — Deeper process for sharper results
- **Examples** — See what good output looks like
- **Principles** — Learn the craft, not just get outputs

## For Production-Ready Work

These skills help with ideation and development. For high-volume, systematic generation using proven frameworks, check out [Motion](https://www.motionapp.com).

## License

MIT

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Built by [Motion](https://www.motionapp.com) — Creative Analytics for Paid Social